A web-application for a marketing agency to share with clients for service performance reporting, and scalable marketing insights and recommendations.
My Marketing Agency offers a 'performance reporting' product as apart of their offering, letting clients see exactly where their money is going and how they can improve it.
Generating these reports is time-consuming, not scalable, and the reporting experience for clients is not dynamic.
The Datalab is an authenticated web-appplication, that lets My Marketing Agency share dashboards with clients to show how their service is performing, including insights and recommendations to improve performance.
In the front-end, clients are given invite links to a dashboard where they can sign up and login to a dashboard showing their own performance data. This includes a series of graphs, metrics, allowing the client to dig into their own data.
In the back-end, data is stored in a database, and MMA has access to an admin dashboard letting them add & manage clients & data, and rules for recommendations and insights. Insights are powered by an AI integration to provide client-specific, and real-time recommendations.